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Monday, April 03, 2006Ask and You Shall Receive  After I posted the ad that Bethany House will run for The Measure of a Lady, y'all had some questions. So, I contacted our head advertising exec over at BHP--Tim Peterson--and he agreed to do an interview for us. I am to send him your questions and he will answer them to the best of his ability and then I will post his responses. Here are the questions you have so far:
Any others?
posted by Deeanne at 12:06 PM
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2 Comments:
Ooo, almost like a virtual audience with the Pope or something! Lessee--what are the basics that you always do to advertise a book, no matter the title or content? And what's the most effective form of advertising (besides word of mouth), in his view? And how does advertising strategy for a novel differ than that for a factual book? And are there any fundamental differences in advertising approach between Christian and secular publishers? If those questions make sense....
4:48 PM
Great questions!!! I'll pass them along and then give Tim a couple weeks to answer, then post the interview for y'all.
12:01 PM
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